OUR STORY
Hi, my name is David William Bookout. I have been involved in the jewelry business since the age of 15, I grew up around a jewelry store that my uncle owned and still owns today. I have seen all aspects of the jewelry business from custom fabrication, repairs, special orders, sales and all other duties that come with owning a small business.
In July of 1982 a business partner and I purchased Mueller's Jewelers from Hildi and Walter Mueller. On May 1, 2001 my wife and I purchased my partners interests and took sole ownership and changed the name to D. William Jewelers, Inc.
We have been serving the Mendocino and Lake Counties with real quality, honest values and carry jewelry that represents every occassion. We have many lines of name brand products like Seiko, Citizen and fossil watches, Landstroms Original Black Hills Gold, Carla earrings, Spiedel watch bands and I.D.'s. These are just some of the quality products that we carry. The one thing that we have built our business on is quality. We feel that if you are going to come to a fine jeweler you expect quality.
Martha and I have many new ideas that we will be doing in the near future. We plan to expand our colored stone line extensively. We have started buying our precious and semi precious stones loose and setting them ourselves to give a little more custom look and have more control of the quality of the stone and also the mounting. By doing this we are able to cut out the middle man and give you a better product for less money.
We are a hometown store with lots to offer, from a variety of jewelry options to watch batteries and bands. Stop by to visit us, in the Pear Tree Center, Ukiah.
I would like to thank all of my loyal customers for the wonderful experience that I have had with Mueller's Victorian Jewelers and to the future D. William Jewelers.
I Look Forward to Meeting You,
​
David William Bookout
